Health care organizations are successful when they create value for patient and stakeholders. Choose a health organization of your choice and complete the following:
A brief description of a service that is offered by the organization which you believe creates value. Refer to pages 125-132 for a discussion on value creation in health care organizations.
Using the value chain framework provided in Exhibit 4-2, list two value adding activities (one sentence for each activity) for each component of the service delivery system and two value adding activities for each component of the support activities system.
In addition, for each system (service and support) briefly describe one non-value adding activity along with a recommendation on how to improve it.
Finally, describe two activities (one paragraph each) the organization should consider to construct a better marketing brand. When constructing your paragraphs, you must consult and cite at least one outside source. If necessary, see the MHA program definition of outside and peer-reviewed sources in MHA Information and Resources. Using the MHA adaptation of APA citation, your reference page will contain only your outside sources.
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