The Grizzly Bear Lodge Case Study Assignment Help
Case study 3
THE GRIZZLY BEAR LODGE
Diane and Rudy Conrad own a small lodge outside Yellowstone National Park. Their lodge has 15 rooms that can accommodate up to 40 guests, with some rooms set up for families. Diane and Rudy serve a continental breakfast on weekdays and a full breakfast on weekends, included in the room rates they charge. Their busy season runs from May through September, but they remain open until Thanksgiving and reopen in April for a short spring season. They currently employ one cook and two waitpersons for the breakfasts on weekends, handling the other breakfasts themselves. They also have several housekeeping staff members, a groundskeeper, and a front-desk employee. The Conrads take pride in the efficiency of their operation, including the loyalty of their employees, which they attribute to their own form of clan control. If a guest needs something—whether it’s a breakfast catered to a special diet or an extra set of towels—Grizzly Bear workers are empowered to supply it.
The Conrads are considering expanding their business. They have been offered the opportunity to buy the property next door, which would give them the space to build an annex containing an additional 20 rooms. Currently their annual sales total $300,000. With expenses running at $230,000—including mortgage, payroll, maintenance, and so forth—the Conrads’ annual income is $70,000. They want to expand and make improvements without cutting back on the personal service they offer to their guests. In fact, in addition to hiring more staff to handle the larger facility, they are considering collaborating with more local businesses to offer guided rafting, fishing, hiking, and horseback riding trips. They also want to expand their food service to include dinner during the high season, which means renovating the restaurant area of the lodge and hiring more kitchen and wait staff. Ultimately, the Conrads would like the lodge to be open year-round, offering guests opportunities to cross-country ski, ride snowmobiles, or hike in the winter. They hope to offer holiday packages for Thanksgiving, Christmas, and New Year’s celebrations in the great outdoors. The Conrads report that their employees are enthusiastic about their plans and want to stay with them through the expansion process. “This is our dream business,” says Rudy. “We’re only at the beginning.”
- Explain the differences between feedforward, concurrent and feedback controls. Then discuss how Rudy and Diane can use these types of control both now and in the future at the Grizzly Bear Lodge to ensure their guests’ satisfaction.
- Wordcount: 3000 (1.000 per case)
- Cover, Table of Contents, References and Appendix are excluded from the total wordcount.
- Font: Arial 12,5 pts.
- Text alignment: Justified.
- Harvard style in-text citations and bibliography
Submission: Week 10– Via Moodle (Turnitin). December 5th by 23.59 CEST
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
– Be able to develop a basic strategic plan
– Be able to prepare managers to plan, implement and control effectively and efficiently
– Be able to understand how effective organizations are run