Product Positioning Differential Advantages Assignment

Product Positioning Differential Advantages Assignment

Product Positioning Differential Advantages Assignment
Assignment 1: Product Positioning
Product positioning starts with considering the alternative differentiation possibilities,
and then determining which differential advantages are to be emphasized and
communicated. In this assignment, you will explore this marketing strategy and learn
why it is important to grasp the concept.
Use the University online library resources to locate one peer-reviewed journal article
from the professional business literature that critiques a firm's product positioning
strategy.
Complete the following:
Critically analyze the value of the approach suggested by the article.
Evaluate its content, providing support and counterarguments from the literature.
Compare the content of the article with the course readings or other sources familiar to
you.
Assess the value of the reading in the context of your current organization or an
organization of your choice.
Write your initial response in a minimum of 300 words. Apply APA standards to citation
of sources.
By Friday, May 9, 2014, post your responses in the Discussion Area

Assignment 2: Big Data
We live in a world of “Big data.” Big data warrants innovative processing solutions for a
variety of new and existing data to provide real business benefits. However, processing
large volumes or wide varieties of data remains merely a technological solution unless it
is tied to business goals and objectives. Gartner, a global consulting firm, defines Big
data as “high-volume, -velocity, and -variety information assets that demand cost-
effective, innovative forms of information processing for enhanced insight and decision
making.” (Gartner, para.1).
In 2013 alone, over a trillion gigabytes of new data was expected to have been created
globally. Big data presents a big challenge as well as exciting new opportunities for
organizations to rise above the competition. This assignment explores these important
issues.
Use the University online library resources to locate two peer-reviewed journal articles
from the professional business literature that analyzes a firm's use of big data. Look for
articles that also address consumer/client privacy issues associated with big data.
Complete the following:
Critically analyze the value of the approach suggested by the articles.
Discuss why the approach is of value for marketing and branding decision making.
Evaluate the content of the articles as well as counterarguments providing support from
the literature.
Discuss the consumer/client privacy issues that might impact the use of Big data based
on your additional research.

Assess the value of the reading in the context of your current organization or an
organization of your choice.
Write your initial response in a minimum of 300 words. Apply APA standards to citation
of sources.
By Thursday, May 15, 2014, post your responses to the appropriate Discussion Area.

Score	Evaluation Criteria
Total score 100%	Meets all the criteria necessary for an A+ grade. Well formatted and instructions sufficiently followed. Well punctuated and grammar checked.
Above 90%	Ensures that all sections have been covered well, correct grammar, proofreads the work, answers all parts comprehensively, attentive to passive and active voice, follows professor’s classwork materials, easy to read, well punctuated, correctness, plagiarism-free
Above 75%	Meets most of the sections but has not checked for plagiarism. Partially meets the professor’s instructions, follows professor’s classwork materials, easy to read, well punctuated, correctness
Above 60%	Has not checked for plagiarism and has not proofread the project well. Out of context, can be cited for plagiarism and grammar mistakes and not correctly punctuated, fails to adhere to the professor’s classwork materials, easy to read, well punctuated, correctness
Above 45%	Instructions are not well articulated. Has plenty of grammar mistakes and does not meet the quality standards needed. Needs to be revised. Not well punctuated
Less than 40%	Poor quality work that requires work that requires to be revised entirely. Does not meet appropriate quality standards and cannot be submitted as it is to the professor for marking. Definition of a failed grade
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