Marketing Budget Selling Expense Case Essay Assignment Help

 Marketing Budget Selling Expense Case Essay Assignment Help

You will be following the instructions below

The Company and country will be

BP (British Petroleum) Oil plans on entering the Pakistan market

This is a full business plan needed on how they plan on going into this market.

*Please be detailed with this plan*

THE PLAN

The information gathered above is the basis for developing a plan for your product/service in the target market. In this section, you examine how to overcome the opportunities, problems, and threats identified in the previous sections to engender maximum sales and profits. The action plan reflects, in your judgment, the most effective means of marketing your product in the country market. You also devise budgets, expected profits or losses, and additional resources needed to implement the proposed plan.

Executive Summary (Summary of the key points from the entire section, listing the most important items that the busy executive should be aware of; about 1 to 2 pages long

1. Market Objectives

Target Market(S) (specific description of the market) Expected Sales

Profit Expectations

Market Penetration and Coverage (what specific areas of the country will you target and to what degree should the firm emphasize sales in the market

1. Product Adaptation, or Modification (indicate how and why the product should be adapted for the market)

Core Component Packaging Support Services

1. Marketing Communications

Advertising (objectives, media mix, messaging appropriate for the market, costs) Sales Promotions (if appropriate; objectives, types, costs)

Personal Selling (style appropriate for the market, needed adaptations) Other Communications Methods

1. Distribution (from origin to destination) Ports (origin port, destination port)

Mode (ocean, rail, air, or highway; advantages and disadvantages of each; Note, in most cases, the firm will use ocean)

1. Packaging (include marking and labeling regulations, containerization, and costs)
2. Documentation (regarding bill of lading, commercial invoice, invoice, export declaration, certificate of origin, insurance, special documentation)
3. Freight Forwarder (in most cases, the firm will require a freight forwarder. Here you should recommend some freight forwarders, including names and addresses. These can be found online by searching keywords such as “freight forwarder, Portland”)

7

1. Channels of Distribution (micro analysis; in this section, you recommend details on specific types of distribution).

Retailers (relevant only if dealing in a retail product and selling through retailers! Include here recommendations on type and number of retail stores, retail markups for products, and methods of operation)

Wholesale Intermediaries (including type and number of intermediaries, recommended markup, methods of operation including cash or credit)

Import and Export Agents (relevant if exporting)

1. Warehousing (type, location
2. Final Price(s) (your price must incorporate the costs of getting the product to the final customer – shipping cost, inland transportation cost, insurance,

tariffs, local taxes, markups, and desired local markup)

1. Terms of Sale (e.g., Exworks, FOB, CIF) (to understand these terms, you can refer to the export.gov link below)
2. Payment Method(s) (e.g., cash in advance, open account, or letter of credit)
3. Marketing Budget Selling Expense

Marketing Communications Expense Distribution expense

Product cost Other costs

 

1. Resource Requirements Finances

Personnel Production capacity

Appendixes (Include here any useful supplementary material such as, for example, helpful tables or charts, highly specific reports from the U.S. government, special industry-specific market reports, or news articles that are particularly relevant to your company.)

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