LUBS 5407 Marking Criteria for Advertising Assignment Help LUBS 5407M MARKING CRITERIA FOR LUBS 5407 Advertising Script No: Marking Criteria Weighting % Comments Score Background and consumer insight 10 Advertising objectives and rationale 10 Creative brief 10 Creative concepts – justification of ideas 10 Creative execution – print ad; articulation and clarity 10 Campaign evaluation 10 Ethical considerations 10 Application and appropriate use of key advertising theoretical frameworks and / models Quality of citations 20 Report layout, style and structure 10 Overall grade General Comments: First Marker Signed: …………………………………. Date: ………………… Second Marker: I confirm I have approved/moderated the above comments and final grade. Second Marker Signed: ……………………………….. Date: …………………
LUBS 5407 Marking Criteria for Advertising Assignment Help
LUBS 5407M
MARKING CRITERIA FOR LUBS 5407 Advertising
Script No:
%
justification of ideas
theoretical frameworks and / models
Quality of citations
grade
First Marker Signed: …………………………………. Date: …………………
Second Marker: I confirm I have approved/moderated the above comments and final grade. Second Marker Signed: ……………………………….. Date: …………………
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