LUBS 5407 Marking Criteria for Advertising Assignment Help

 LUBS 5407 Marking Criteria for Advertising Assignment Help

LUBS 5407M

MARKING CRITERIA FOR LUBS 5407 Advertising

Script No:

Marking Criteria	Weighting %	Comments	Score
Background and consumer  insight	10
Advertising objectives and  rationale	10
Creative brief	10
Creative concepts – justification of ideas	10
Creative execution – print  ad; articulation and clarity	10
Campaign evaluation	10
Ethical considerations	10
Application and appropriate  use of key advertising theoretical frameworks and /  models Quality of citations	20
Report layout, style and  structure	10
	Overall grade	General Comments:

 

First Marker Signed: …………………………………. Date: …………………

Second Marker: I confirm I have approved/moderated the above comments and final grade. Second Marker Signed: ……………………………….. Date: …………………

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