Different Types of Sales Promotion Techniques Assignment Help
- Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
- At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur?
Give a current example of each type.
- What is the primary factor that determines sales promotion objectives?
Name some different types of sales promotion techniques, and explain the type of customer they are intended to influence.
- Discuss how different forms of sales promotion can erode or build brand loyalty.
If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
- What forms of consumer sales promotion might induce impulse purchases?
What forms of sales promotion are more effective at persuading consumers to switch brands?
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